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How to show the involvement of a brand around "Tech For Good" data throughout the Vivatechnology exhibition?

Design

For Vivatechnology, Bright produced and deployed a digital creation for Orange that evolves in real time thanks to tweets about innovations that matter. Several themes make this aesthetic flow grow: Planet, Human, Society, Positive Impact and Orange. Each theme is linked to a form, which progressively evolves the creation.

Concept


On & Off broadcasting Creation evolves on several physical and digital Orange spaces at the same time. These creations are broadcast in real time on the Vivatechnology stand, on the Orange.com website and in the Orange offices, from 22 to 28 May 2018. A technical possibility offered by the Bright.Generate technology, which generates real-time creations for all the screens of the brands and spaces.

Project Details

Data Created:

Client:

Orange

For Vivatechnology, Orange offers a unique evolutionary creation.


For Vivatechnology, Bright produced and deployed a digital creation for Orange that evolves in real time thanks to tweets about innovations that matter. Several themes make this aesthetic flow grow: Planet, Human, Society, Positive Impact and Orange. Each theme is linked to a form, which progressively evolves the creation.


On & Off broadcasting Creation evolves on several physical and digital Orange spaces at the same time. These creations are broadcast in real time on the Vivatechnology stand, on the Orange.com website and in the Orange offices, from 22 to 28 May 2018. A technical possibility offered by the Bright.Generate technology, which generates real-time creations for all the screens of the brands and spaces.

Project Details

Client:

Orange

Date:

Team:

Bright - Creative Direction & Little Workshop - Development

Distribution :

Orange - Data Art - Social Media - Event - VivaTechnology

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