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Reed MIDEM

How to visually represent data related to a community's conversations on social networks?

Design

For the 2019 edition of the International Marketplace for Real Estate Professionals. Reed MIDEM commissioned Bright to create a unique and vibrant digital artwork.
We imagined a digital city in the colours of MIPIM.

Concept

The city evolves in real time during 3 months and during the event to the rhythm of the messages sent on Instagram & Twitter thanks to the hashtag #MIPIM.

Each message from the MIPIM community generates a new building. These messages are displayed in real time next to the corresponding building.

This creation highlights, in real time and aesthetically, the production of value generated by the real estate community during MIPIM... And throughout the year.

Project Details

Data Created:

Client:

Reed Midem

Digital creation that is built in real time from messages related to #MIPIM.


For the 2019 edition of the International Marketplace for Real Estate Professionals. Reed MIDEM commissioned Bright to create a unique and vibrant digital artwork.
We imagined a digital city in the colours of MIPIM.

The city evolves in real time during 3 months and during the event to the rhythm of the messages sent on Instagram & Twitter thanks to the hashtag #MIPIM.

Each message from the MIPIM community generates a new building. These messages are displayed in real time next to the corresponding building.

This creation highlights, in real time and aesthetically, the production of value generated by the real estate community during MIPIM... And throughout the year.

Project Details

Client:

Reed Midem

Date:

Team:

Bright - Direction creative & creative coding

Distribution :

MIPIM Event - Collaborative creation - Instagram - Twitter - Real Estate - Data art - Generative art

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