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Nike

How to creatively represent Nike runners' data, to allow their sharing on social networks?

Design

For Nike's new collection, FlyKnit, Bright commissioned digital artist Karsten Schmidt. "Crosslining" is an interactive work generated by Nike runners' geolocation data. This data is then sublimated by Karsten's visual talent and the aesthetics of the Nike FlyKnit.

Concept

!!! You have to write a concept, otherwise you don't have to define it in the template !!! For Nike's new collection, FlyKnit, Bright commissioned digital artist Karsten Schmidt. "Crosslining" is an interactive artwork generated by the geolocation data of Nike runners. This data is then sublimated by Karsten's visual talent and the aesthetics of the Nike FlyKnit.

Project Details

Data Created:

Client:

Nike

Data art based on Nike runner data.

For Nike's new collection, FlyKnit, Bright commissioned digital artist Karsten Schmidt. "Crosslining" is an interactive work generated by Nike runners' geolocation data. This data is then sublimated by Karsten's visual talent and the aesthetics of the Nike FlyKnit.

"Crosslining is an interactive work generated by Nike runner geolocation data."

!!! You have to write a concept, otherwise you don't have to define it in the template !!! For Nike's new collection, FlyKnit, Bright commissioned digital artist Karsten Schmidt. "Crosslining" is an interactive artwork generated by the geolocation data of Nike runners. This data is then sublimated by Karsten's visual talent and the aesthetics of the Nike FlyKnit.

Project Details

Client:

Nike

Date:

Team:

Abdel Bounane - Artistic Direction & Karsten Schmidt - Design and Data-Mining

Distribution :

Web - Nike Band - Runner

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