Close
Do you have a question?

Contact us

Thank you, your request has been sent!
Ooops, something happened during filling!
Contact
Free Demo

How to represent hygiene information & messages in an immersive and interactive way?

Design


In order to communicate its commitment to health and safety instructions, RATP asked Bright. The aim was to publicise RATP's cleanliness actions in an engaging way so that passengers could easily and quickly understand all the actions. We opted for a 3D computer graphics system because it allows us to quickly and easily visualise the location of the various actions carried out by RATP in each of its stations: metro, tramway and bus. We describe below the different deliverables we produced.

Concept


"3D images for better understanding"

Isometric 3D visuals to locate the action

"Interaction to get involved."

Interactive computer graphics to choose what interests us most.

We also propose to discover the cleanliness actions in an interactive way: with the help of a pictogram for each action, each user can choose the information that concerns or interests him/her most. Just like a Youtube video, but for interactive content, this content can be embedded on any site: corporate, media, intranet... A version under development is accessible below.

‍‍

"Social media for sharing"

Zoomed images decomposed for social networks

For social networks, images dynamically zoom in on clean actions to establish a focus.


"Videos to immerse yourself"

Isometric 3D videos for social networks

There are also videos that dynamically present the cleanliness actions.


"Pictographs to symbolize"



A range of pictograms to understand the action at a glance


To enter each action, a range of very explicit pictograms have also been produced.

"3-D computer graphics allows for the delivery of information in a modern and engaging way."

Project Details

Data Created:

Saturday , August 1, 2020

Client:

RATP

3D computer graphics to quickly and easily understand RATP's actions during Covid-19


In order to communicate its commitment to health and safety instructions, RATP asked Bright. The aim was to publicise RATP's cleanliness actions in an engaging way so that passengers could easily and quickly understand all the actions. We opted for a 3D computer graphics system because it allows us to quickly and easily visualise the location of the various actions carried out by RATP in each of its stations: metro, tramway and bus. We describe below the different deliverables we produced.



"3D images for better understanding"

Isometric 3D visuals to locate the action

"Interaction to get involved."

Interactive computer graphics to choose what interests us most.

We also propose to discover the cleanliness actions in an interactive way: with the help of a pictogram for each action, each user can choose the information that concerns or interests him/her most. Just like a Youtube video, but for interactive content, this content can be embedded on any site: corporate, media, intranet... A version under development is accessible below.

‍‍

"Social media for sharing"

Zoomed images decomposed for social networks

For social networks, images dynamically zoom in on clean actions to establish a focus.


"Videos to immerse yourself"

Isometric 3D videos for social networks

There are also videos that dynamically present the cleanliness actions.


"Pictographs to symbolize"



A range of pictograms to understand the action at a glance


To enter each action, a range of very explicit pictograms have also been produced.

"3-D computer graphics allows for the delivery of information in a modern and engaging way."

Project Details

Client:

RATP

Date:

August 1, 2020

Team:

Bright

Distribution :

Bright

More information?

Contact us
We love what we do!

Related Projects

Do you have a question? Contact us now!

Contact Us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Free Demo
Contact
+33 1 82 83 66 63
Français