How to offer a personalized & fun digital experience in a period of confinement?

Design

Based on your daily actions, the experience determines a matching score with your best containment roommates, the one that most closely resembles you. 

For example, choosing "Fighting" and "Zoning on Social Networks" as activities will naturally match you with Donald Trump, just as "Cleaning Up" will match you with Marie Kondo.


Each "confined" is accompanied by a fact sheet that allows you to find out more about why this personality is a notorious confined: information that allows you to discover why some of these celebrities have known a form of confinement long before us for years!


"Choosing "Fighting" and "Zoning on Social Networks" will naturally match Donald Trump."

For Abdel Bounane, founder of Bright (digital experiences agency) at the origin of the project: "Confinement is a difficult time for billions of people around the world. We hope that a fun and informative experience (since it contains information on each famous "confined" person) will bring a few minutes of fun into the home. And find that you unknowingly share enough common ground with Megan Fox and the Pope to make them your best confinement seminars!"

"A fun, informative, augmented reality experience."

So which celebrity confederate do you feel the most affinity with? How does that work?


How does it work?

1. Log on to https://roommates.brig.ht/

2. Enter the activities you do most during confinement (showering, playing video games, playing sports, working, sleeping, singing, cleaning...).

3. Visualize: you will then be able to visualize your 3 containment colloquia. Famous pop culture personalities who are best able to share your activities: from Commander Cousteau to Dracula, from Alien to Mr. Robot. And above all, find out why these personalities have been confined long before us for years...

4. Share! The experience can then be shared in the form of an 8-second video on all social networks.

Concept

Project Details

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Based on your daily actions, the experience determines a matching score with your best containment roommates, the one that most closely resembles you. 

For example, choosing "Fighting" and "Zoning on Social Networks" as activities will naturally match you with Donald Trump, just as "Cleaning Up" will match you with Marie Kondo.


Each "confined" is accompanied by a fact sheet that allows you to find out more about why this personality is a notorious confined: information that allows you to discover why some of these celebrities have known a form of confinement long before us for years!


"Choosing "Fighting" and "Zoning on Social Networks" will naturally match Donald Trump."

For Abdel Bounane, founder of Bright (digital experiences agency) at the origin of the project: "Confinement is a difficult time for billions of people around the world. We hope that a fun and informative experience (since it contains information on each famous "confined" person) will bring a few minutes of fun into the home. And find that you unknowingly share enough common ground with Megan Fox and the Pope to make them your best confinement seminars!"

"A fun, informative, augmented reality experience."

So which celebrity confederate do you feel the most affinity with? How does that work?


How does it work?

1. Log on to https://roommates.brig.ht/

2. Enter the activities you do most during confinement (showering, playing video games, playing sports, working, sleeping, singing, cleaning...).

3. Visualize: you will then be able to visualize your 3 containment colloquia. Famous pop culture personalities who are best able to share your activities: from Commander Cousteau to Dracula, from Alien to Mr. Robot. And above all, find out why these personalities have been confined long before us for years...

4. Share! The experience can then be shared in the form of an 8-second video on all social networks.

Project Details

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