Hubert Blanquefort D'Anglards,
General Delegate for Digital and Editorial, EDF
November 18, 2016
Energy, EDF, digital art, data art
What if video games could convey political ideas, or even become a medium of committed parody? "Unpresidential!" proposes to embody Donald Trump or Joe Biden in a real 3D fighting game, where each attack is an opportunity for each character to send a Punch-Line.
To raise awareness among building occupants and visitors, BNP Paribas asked Bright to create a fun challenge based on the energy consumption of its 89 buildings in France.
During the construction of its new building in La Défense, Saint-Gobain wanted to communicate the variety of its environmental initiatives. Rather than opting for a classic motion design, Saint-Gobain wanted to showcase its daily, renewed and innovative actions in this area: this is why it asked Bright to propose a generative creation.