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How can we encourage and gamble on virtuous energy consumption between 89 buildings?

Design

The energy consumption of buildings is a major economic and corporate responsibility issue.


To raise awareness among building occupants and visitors, BNP Paribas asked Bright to create a fun challenge based on the energy consumption of its 89 buildings in France.

Concept

We wanted to create a healthy competition between each of the buildings: a bit like in a video game, we wanted to produce a "High-Score" of the most virtuous buildings, and expose the consumption of all the buildings. The objective: by exposing this ranking in a transparent way, we allow each building to progress.

The creation is thus composed of two parts:


  • The first one shows the 6 best buildings, in the form of trees of varying sizes, like computer graphics bars: those with the lowest (or highest) energy consumption. A ranking shows all the buildings, like the sports rankings.


  • The second gives an overview of the energy consumption of BNP Paribas buildings: like a diagram, the tree contains several colours linked to the distribution of energy thresholds.


"By exposing the hi-score energy scores like in a video game, we create a healthy emulation between each building." 

Project Details

Data Created:

Client:

BNP Paribas

The energy consumption of buildings is a major economic and corporate responsibility issue.


To raise awareness among building occupants and visitors, BNP Paribas asked Bright to create a fun challenge based on the energy consumption of its 89 buildings in France.

We wanted to create a healthy competition between each of the buildings: a bit like in a video game, we wanted to produce a "High-Score" of the most virtuous buildings, and expose the consumption of all the buildings. The objective: by exposing this ranking in a transparent way, we allow each building to progress.

The creation is thus composed of two parts:


  • The first one shows the 6 best buildings, in the form of trees of varying sizes, like computer graphics bars: those with the lowest (or highest) energy consumption. A ranking shows all the buildings, like the sports rankings.


  • The second gives an overview of the energy consumption of BNP Paribas buildings: like a diagram, the tree contains several colours linked to the distribution of energy thresholds.


"By exposing the hi-score energy scores like in a video game, we create a healthy emulation between each building." 

Project Details

Client:

BNP Paribas

Date:

Team:

Bright

Distribution :

Bright

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