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Saint-Gobain

How to communicate on the eco-responsible data of a building?

Design

During the construction of its new building in La Défense, Saint-Gobain wanted to communicate the variety of its environmental initiatives. Rather than opting for a classic motion design, Saint-Gobain wanted to showcase its daily, renewed and innovative actions in this area: this is why it asked Bright to propose a generative creation. Rather than opting for a classic motion design, Saint-Gobain wanted to showcase its daily, renewed and innovative actions in this field: this is why it asked Bright to propose a generative creation.

Concept

Like Saint-Gobain's eco-responsible actions, this database is updated every day with the help of environmental data.

Each day, this creation exposes to visitors two data:

  • The 3 most used eco-responsible hashtags on social networks, the proportion of which is represented by 3 buildings

  • Pollution and particle content, which has an impact on the size of the tree shown below

"An evolving, innovative and constantly evolving creation, in line with Saint-Gobain's eco-responsibility initiatives". 

In addition, the creation is accessible on a boarding link so that it can be displayed on all screens: corporate site, product site, office screens, intranet, media sites...

Project Details

Data Created:

Thursday, August 20, 2020

Client:

Saint-Gobain


During the construction of its new building in La Défense, Saint-Gobain wanted to communicate the variety of its environmental initiatives. Rather than opting for a classic motion design, Saint-Gobain wanted to showcase its daily, renewed and innovative actions in this area: this is why it asked Bright to propose a generative creation. Rather than opting for a classic motion design, Saint-Gobain wanted to showcase its daily, renewed and innovative actions in this field: this is why it asked Bright to propose a generative creation.

Like Saint-Gobain's eco-responsible actions, this database is updated every day with the help of environmental data.

Each day, this creation exposes to visitors two data:

  • The 3 most used eco-responsible hashtags on social networks, the proportion of which is represented by 3 buildings

  • Pollution and particle content, which has an impact on the size of the tree shown below

"An evolving, innovative and constantly evolving creation, in line with Saint-Gobain's eco-responsibility initiatives". 

In addition, the creation is accessible on a boarding link so that it can be displayed on all screens: corporate site, product site, office screens, intranet, media sites...



Project Details

Client:

Saint-Gobain

Date:

August 20, 2020

Team:

Bright

Distribution :

Bright

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