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Constellation

How to propose an interactive experience that evolves according to the semantic data related to their life dream?

Design

In this collaborative work for the "Constellation" project, visitors deposit their life dreams producing a unique generative form, linked to the semantic fields of dreams. Once shared on social networks, this form evolves according to the number of shares. An original way to generate virality for a digital operation.

Concept

Constellation is based on a simple operation; by connecting to the platform the user is asked to describe his dream in 500 characters. This is where the work comes into play. By typing on his keyboard the user generates a creation that adapts to the keywords, identified by the algorithm, in the description of the dream. In this way the user sees the influence of his dream, in real time, on the creation and allows to have a unique emanation for each dream.

This "dream generator" also produces a GIF version of the dream so that the user can share his wish with his community on different social media and thus allow the "dreamers" he recruits to affiliate to his constellation.

But creation doesn't stop there. Indeed a more global and collaborative work will then encompass and bring to life all these dream emanations. A colorful and interactive digital world that allows to find and to affiliate dreams in constellations.

Project Details

Data Created:

Saturday, August 5, 2017

Client:

Constellation

A work in constant evolution fuelled by innovation data around the world.


In this collaborative work for the "Constellation" project, visitors deposit their life dreams producing a unique generative form, linked to the semantic fields of dreams. Once shared on social networks, this form evolves according to the number of shares. An original way to generate virality for a digital operation.

Constellation is based on a simple operation; by connecting to the platform the user is asked to describe his dream in 500 characters. This is where the work comes into play. By typing on his keyboard the user generates a creation that adapts to the keywords, identified by the algorithm, in the description of the dream. In this way the user sees the influence of his dream, in real time, on the creation and allows to have a unique emanation for each dream.

This "dream generator" also produces a GIF version of the dream so that the user can share his wish with his community on different social media and thus allow the "dreamers" he recruits to affiliate to his constellation.

But creation doesn't stop there. Indeed a more global and collaborative work will then encompass and bring to life all these dream emanations. A colorful and interactive digital world that allows to find and to affiliate dreams in constellations.

Project Details

Client:

Constellation

Date:

August 5, 2017

Team:

Alexis Girard and Abdel Bounane - Creative Direction & Florian Zumbrunn - Design & Data-Mining

Distribution :

Web - Constellation - UN - webGL

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